US CIVIL RIGHTS TRAIL

PROJECT

USCRT 2020-2021 Social Content Calendar / 2020

GOAL AND ROLE

Strategy / Develop an effective and easily optimized social content calendar, pulling in the brand architecture and objectives for 2021.

USCRT 2020-2021 Social Content Calendar Deck here.

PROJECT

The Official U.S. Civil Rights Trail: What Happened Here Changed the World Book Launch

GOAL

To uniquely launch the new USCRT book to frame the USCRT book as a guide to a transformational experience, unlike any other travel book.

ROLE

Examine consumer insights and develop campaign messaging and direction to launch creative ideation. From my ideations, the creative developed an omnichannel and AR-focused approach to the book launch, based on my research and messaging.