MELINDA’S FOODS
PROJECT
WAKE THE FOOD UP! Brand Launch Campaign / 2020
BACKGROUND
Our team at Luckie asked, what if every meal could be as wild as your wildest meal? From there, we found a way to incorporate Melinda’s Hot Sauces’ extraordinary flavor with its out of this world heat. With this, we put our brains together and the “Wake the Food Up!” campaign was alive, garnering 1M+ impressions within 4 months of being in market. This resulted in getting Melinda’s into Kroger as well as breaking the brand into the top 10 hot sauce rankings.
ROLE
Account Management / Facilitating the production and launch of the WAKE THE FOOD UP! Campaign, ensuring client and agency alignment.
WAKE THE FOOD UP! CAMPAIGN VIDEO AD
WAKE THE FOOD UP! CAMPAIGN GIF ADS
wake the food up! campaign carousel ads
