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Cannes Lions

CONCERTS FASHION GRAPHICS PLAYLISTS FOOD + DRINK SUBPAR SAVANT SOUNDS

PANAMA CITY BEACH LITTLE DEBBIE / MCKEE FOODS MELINDA'S FOODS US CIVIL RIGHTS TRAIL EMORY CCSCBE FULL DISCLOVER / DEI

Advertising and Society / Course Graphic Comm. / Course Talking Dog / Organization Digital Strategy Comm. / Course Brand Storytelling / Course SMA / Organization

Content Club Digest Paid Social Guidebook Social Media Audits

Home Me, AG Resume MISCELLANEOUS CONCERTS FASHION GRAPHICS PLAYLISTS FOOD + DRINK SUBPAR SAVANT SOUNDS Client Work PANAMA CITY BEACH LITTLE DEBBIE / MCKEE FOODS MELINDA'S FOODS US CIVIL RIGHTS TRAIL EMORY CCSCBE FULL DISCLOVER / DEI

Course / Organization Work Advertising and Society / Course Graphic Comm. / Course Talking Dog / Organization Digital Strategy Comm. / Course Brand Storytelling / Course SMA / Organization Internship Work Content Club Digest Paid Social Guidebook Social Media Audits Cannes Lions

PAID SOCIAL GUIDEBOOK.

KNOWING THE BEST WAYS TO BE SOCIAL.

While at my Summer internship at Luckie, my big project as the Content Strategy Intern was creating a “Paid Social Guidebook” for all important social channels, regarding all the available paid advertising opportunities they provide. With this, the guidebook was aimed to inspire the creative team of the larger and more unique possibilities offered on different social platforms. Unfortunately, since this guidebook was made in the Summer of 2019, much has changed since then. However, there are still numerous aspects of this guidebook that can provide that “ah-ha!” moment of what an advertising campaign might be missing.

The Guidebook.

For the Paid Social Guidebook, click here.

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