TALKING DOG AGENCY
MY CLIENTS.
When I became Director of New Business and Client Relations in May 2019, my first job was being tasked with elevating our client list from 7 to at least 10 clients. After a Summer of recruitment and business development, I obtained 12 unique clients to our repertoire to reflect our agency’s even more diverse agency of students, expanding client partnerships by 71% and growing the agency to 90+ students.
MY PROCESS.
All of my client interactions began by cold emails due to the circumstances of lacking many connections to well-known clients. For an example email, click here.
If there was some interest, I would carry out a phone call explaining our agency. I always left a follow-up email of what we discussed to ensure clarity in communication from both sides. For an example email, click here.
Once I decided on the best clients that fit our agency, I confirmed them and gave them final details before our client work started. For an example email, click here.
One important item I ensured that all clients filled out was a Client Expectations Brief, giving clear timelines and best communications, creating less room for error. For the brief outline, click here.
After I had the clients confirmed, I transitioned into being the head of all the Account Executives for Talking Dog Agency. I facilitated their first interactions with the clients by emailing them “things to know” before contacting their client, alongside their specific client’s Client Expectations Brief, and a brainstorming document of “what to ask to the client” for conversation facilitation. For these documents, click here and here.
Once my Account Executives started with their specified clients, I still continued in an Account Executive role myself, working with American Airlines to produce research via our Fetch Strategy team regarding Gen Z and their travel habits. Unfortunately, this project cannot be shared.
Finally, as our Talking Dog Agency year is coming to a close, I have sent out individual emails regarding feedback for our clients to better ourselves for the coming years! For an example email, click here.
